Descifra provide a geospatian intelligence platform that helps entreprises to make decisions based on demographic and geospatial data throught big data digest and ML.
ESTABLISHED IN : 2012
PEOPLE : 25
LOCATION : CHICAGO & MEXICO CITY
TECH & PARADIGM: ML
Descifra provides a robust technology solution that combines big data, machine learning, and geospatial intelligence analysis to predict meaningful insights that solve operational challenges and unlock significant value: geospatial intelligence as-a-service.
Digest social media and other premium data on Descifra’s ML platform to find the best location for a new point of sale
- Understand the best location for the competitors
- Gather data about income and expenses attitude of specific areas
- Identify competitor’s customer behaviours
- Check for cannibalization between two close point of sales
• July 2019
There’s no need for VC at this time, since Descifra is provita with a high profit margin due to its revenue model.
The ML model is the core of Descrifa, as well as the easy-to-use web platform. The process involves the client in figuring out which KPIs and triggers have to be taken into account. They have a good presence in Latin America due to partnership with a major Telco operator. Clients have a good perception of Descifra.
Customer Value Proposition.
Descifra simplify the decision making based on geospatial data (i.e. new store opening, prediction of network traffic, marketing insight etc) gathering Big Data from many sources and elaborating in a custom ML model. Users access to data through their web platform, updated in real time, at a very lower cost compared to legacy solution.