OUR TAKE ON INNOVATION

OUR STARTUP EVALUATION ADOPTS THE PRINCIPLES IN “REINVENT YOUR BUSINESS MODEL” BY MARK W. JOHNSON

proxible-methodology
Proxible’s goal is to point out, through the Porter’s Value Chain, where the startups can bring additional value to prospective customers.

Because of the nature of startup companies, particularly in the early and seed stages, an objective evaluation may be more complex to perform than that of a non-startup company. For example, cash flow recording methods and financial analysis cannot be effectively applied. However, there are other factors that also must be taken into consideration, and these factors are mostly qualitative. In fact, VCs and business literature both agree that a combination of three qualitative dimensions can indicate the potential success of a business or startup.

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Standing.
The most important indicator of a company’s performance, explaining how the company creates value from their business proposition.
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Key Factor.
People, technology, facilities, processes, funding, and the branding strategy required to create and deliver the product or service.
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Customer Value Proposition.
How the product/service the company provides an added value for the customer/client. The value proposition must be consistent and suitable to the client’s needs

TO OBJECTIVIZE THE QUALITATIVE ASPECTS OF A STARTUP EVALUATION, OUR METHODOLOGY ASSESSES EACH ELEMENT OF THESE THREE DIMENSIONS ON A MODEL BASED ON A “SCORECARD”.

THE STARTUP’S EVOLUTION IS REPRESENTED OVER TIME BY A SEQUENCE OF SNAPSHOTS.

TO OBJECTIVIZE THE QUALITATIVE ASPECTS OF A STARTUP EVALUATION, OUR METHODOLOGY ASSESSES EACH ELEMENT OF THESE THREE DIMENSIONS ON A MODEL BASED ON A “SCORECARD”.

 

THE STARTUP’S EVOLUTION IS REPRESENTED OVER TIME BY A SEQUENCE OF SNAPSHOTS.